«By increasing transparency around ads and pages on Facebook, we hope to increase accountability for advertisers, help people assess the content they’re seeing and prevent future abuse in elections,» Facebook said.
The new features and policy will become effective on February 21.
The moves are part of Facebook’s attempts to reshape its public image, which took a beating last year after a privacy scandal involving British data consultancy Cambridge Analytica. The company has also faced intense pressure from India, one of the world’s biggest internet markets, to curb the spread of misinformation through its WhatsApp messenger that has lead to a spate of killings.
Facebook said it is also making it tougher to run a page using a fake account by introducing two-factor authentication and by asking for page administrators’ primary country location.
In past few years, Facebook has effectively been used globally by politicians and their adversaries to distribute fake news and other propaganda.